Earlier this year, NHS Employers, the organisation responsible for supporting health service workforce leaders, published an interesting article on burnout in the NHS. With awareness of the challenges it described so universally high, it is no wonder that many healthcare marketing or communications professionals are anxious about how to articulate the need for change to these audience groups, without appearing to be critical of them. Here are three ways you can use empathy to make your healthcare PR and communications activity more effective and more human.

Strategic healthcare PR agency, Evergreen PR, has been appointed by global prosthetic and orthotic technology company, Blatchford, to deliver a 12-month PR programme to support its growth goals in the UK and the US.

As a healthcare PR agency that specialises in breakthrough campaigns that make health happen, we’re frequently asked by clients and prospects how they can cut through the noise and reach healthcare professionals with their messages. There are around 200 healthcare professional-facing media titles in the UK and a further 200+ healthcare business titles. Each title has a slightly different focus and, therefore, requires a slightly different approach to maximise impact, but tthey undoubtedly represent a great opportunity for organisations that wish to reach healthcare professionals with their messages.

Proprietary data - information that is created and owned by your organisation - can be incredibly valuable.

The right data can power evidence-based breakthrough campaigns that cut through the noise and change perceptions and behaviours. When the resulting healthcare PR campaign is built carefully around a health organisation’s core purpose, it can also add real substance to its positioning.

It’s rare for sleep to top anyone’s political priority list. But imagine taking an overlooked issue, dismissed by many as trivial, and not only making the Government acknowledge its seriousness but commit publicly to taking action. That’s exactly what we managed to achieve with our campaign for The Sleep Charity, ‘Dreaming of Change: A Manifesto for Sleep’ - recently crowned Healthcare and Pharma Campaign of the Year at the prestigious PRmoment Awards 2025.

Strategic healthcare PR and communications agency Evergreen PR has won the UK’s ‘Best Long-Term Campaign’ at the Chartered Institute of Public Relations ‘Excellence’ Awards - for an unprecedented second time in three years.

Healthcare PR agency Evergreen PR has won the ‘Charity and Not for Profit’ campaign award at the Public Relations and Communication Association (PRCA) DARE Awards for its breakthrough campaign with The Sleep Charity.

Strategic healthcare PR and communications agency Evergreen PR has been appointed by Ethoss Regeneration to deliver a breakthrough PR campaign aimed at closing ‘critical knowledge gaps’ in dental implant procedures. 

New research by Kings College London has found that healthcare campaigns that focus on long-term engagement can be effective in changing behaviour and in achieving enhanced credibility for partner organisations. Having won one CIPR Excellence award for Best Long-Term Campaign and being currently shortlisted for another, we know a thing or two about long-term impact. Our MD, Leigh Greenwood, talks through how we develop campaigns that achieve both an immediate impact and long-term value.

I recently had the opportunity to present a health campaign that we developed with our client, the Personalised Care Institute, at their packed ‘Future of Personalised Care Conference’ in London.

Healthcare PR and communications agency Evergreen PR was one of the big winners at this year’s PRmoment awards, scooping coveted awards for ‘Healthcare and Pharma Campaign of the Year’ - for the third year in a row - and ‘Media Relations Campaign of the Year’.