The secret components of behaviour changing messaging

Have you ever wondered why so many messages fall on deaf ears? Have you thought about why so many people ignore advice that would clearly improve their lives? We all do it. In both our personal and professional lives. Picture the person who has struggled with their physical health for years - but who doesn't act on the healthy lifestyle advice they are repeatedly given…

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Leigh Greenwood
The PESO Communications Model just got more strategic

PESO is an integrated communications framework that provides a simple way to view different forms of media that could be utilised for content dissemination. Its name is an acronym of Paid, Earned, Shared and Owned. As an integrated health communications agency, at Evergreen PR we have long utilised the PESO model as a way to identify the various media channel options that are open to us - and now it has been updated.

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Leigh Greenwood