In this blog, Matt Thompson, Director at healthcare PR agency, Evergreen PR, shares insights into our approach to pitching stories to broadcast media - one of the UK’s most trusted and influential news sources. From understanding the audience to crafting compelling pitches, this post outlines how we help clients to achieve impactful TV and radio coverage that drives measurable outcomes (and maybe even make your mum proud when she sees you on TV!)

Strategic healthcare PR agency, Evergreen PR, has been appointed by Big Health UK to drive forward the adoption of Sleepio, its world-leading digital treatment for insomnia, which the National Institute for Health and Care Excellence (NICE) recommends as first-line treatment for the sleep disorder.

Now it has landed, we know that the Autumn Budget will increase the cost of doing business for many private healthcare businesses, although that will be offset for others by the increased investment in the NHS and support for life sciences and innovation. Wherever your organisation sits on this, one thing is certain, you will have the best chance of being successful if you can ensure that your marketing efforts are focused on increasing effectiveness. So how can you ensure that your marketing budget is spent in the right way?

On his first day in Government, Wes Streeting announced that “the NHS is broken”, before deftly batting away speculative questions about how he’ll fix it by asserting that we must first accurately diagnose the problem before trying to prescribe the solution. Now the 163-page diagnosis from Lord Darzi is here, so what opportunities does it present for healthcare organisations?

It’s been a week since Labour returned to office after 14 years in opposition and, from day one, there have been a flurry of policy announcements, departmental direction shifts and official appointments, as the new administration gets to grips with power. Here are some of the top announcements from the new Health Secretary and some of the key communication considerations for health tech organisations, private healthcare providers and health charities.

Last week’s Healthcare Communications Association (HCA) Conference in Manchester brought perspectives from a wide variety of experts on the vital role that communications can play in driving the adoption of life-changing health technologies and medicines.

With Labour consistently leading by 20+ points in the polls and the Conservatives now focused on preventing a “supermajority”, it appears more and more likely that this election will deliver a Labour Government for the first time since 2010. So what will this mean for the organisations that operate within our healthcare system? And how important will effective healthcare communications be when it comes to ensuring that organisations who have the potential to make a positive difference to health, get that opportunity? Here’s our breakdown by organisation type.

Have you ever wondered why so many messages fall on deaf ears? Have you thought about why so many people ignore advice that would clearly improve their lives? We all do it. In both our personal and professional lives. Picture the person who has struggled with their physical health for years - but who doesn't act on the healthy lifestyle advice they are repeatedly given…

Healthcare PR and communications agency, Evergreen PR, has retained the award for Healthcare and Pharma Campaign of the Year’ for the second year running at the prestigious PR Moment Awards.

PESO is an integrated communications framework that provides a simple way to view different forms of media that could be utilised for content dissemination. Its name is an acronym of Paid, Earned, Shared and Owned. As an integrated health communications agency, at Evergreen PR we have long utilised the PESO model as a way to identify the various media channel options that are open to us - and now it has been updated.

Evergreen PR has been shortlisted for two UK health communications awards for outcomes-driving campaigns - best external communications campaign by the PM Society and best healthcare or pharma campaign by PR Moment.

Last week, we secured our health client the above 12-minute+ segment on BBC One's flagship morning show 'BBC Breakfast' - a programme that was watched by around six million people (almost 10% of the UK population!). This followed another 9-minute item just a few weeks ago - that one on BBC One’s ‘Morning Live’ programme. How did we do it, you may ask?